Marketing / FREE TOOL

ROAS & Break-Even ROAS Calculator

Compare ad revenue with ad spend and your pre-ad contribution margin.

Your assumptions

Defaults are illustrative. Use one consistent currency.

THE RESULT

Choose your assumptions and calculate.

Model output, not a forecast. Read the assumptions below.

ROAS = attributed revenue ÷ ad spend. Break-even ROAS = 1 ÷ pre-ad contribution margin. Contribution after ads = revenue × margin − ad spend.

12,000 attributed revenue on 3,000 spend is 4× ROAS. At 40% pre-ad contribution margin, break-even is 2.5× and contribution after ads is 1,800.

Calculate margin and markup, or find the selling price needed for your target percentage.

Estimate how many whole units cover fixed costs at a chosen price.

Translate an annual revenue requirement into an hourly billing floor.