Marketing / FREE TOOL

Simple Customer Lifetime Value Calculator

Model gross contribution over a customer lifetime from explicit purchase assumptions.

Your assumptions

Defaults are illustrative. Use one consistent currency.

THE RESULT

Choose your assumptions and calculate.

Model output, not a forecast. Read the assumptions below.

Lifetime revenue = order revenue × annual order frequency × years. Gross contribution LTV = lifetime revenue × margin. Net of CAC = LTV − CAC.

80 per order, 4 orders per year, 3 years and 50% margin give 960 lifetime revenue and 480 gross contribution LTV. Subtracting 100 CAC leaves 380.

Calculate margin and markup, or find the selling price needed for your target percentage.

Estimate how many whole units cover fixed costs at a chosen price.

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