Marketing / FREE TOOL
Customer Acquisition Cost Calculator
Calculate blended CAC with marketing and sales costs from one consistent cohort.
Your assumptions
Defaults are illustrative. Use one consistent currency.
THE RESULT
Choose your assumptions and calculate.
Model output, not a forecast. Read the assumptions below.
How the calculation works
Blended CAC = (acquisition marketing costs + acquisition sales costs) ÷ new customers.
Worked example
6,000 marketing plus 4,000 sales costs for 100 new customers gives blended CAC of 100.
Continue your calculation
Pricing
Profit Margin & Markup Calculator
Calculate margin and markup, or find the selling price needed for your target percentage.
Open calculator ↗PlanningBreak-Even & Contribution Margin Calculator
Estimate how many whole units cover fixed costs at a chosen price.
Open calculator ↗FreelanceFreelance Hourly Rate Calculator
Translate an annual revenue requirement into an hourly billing floor.
Open calculator ↗